To stay competitive and grow their business, technology companies are under pressure to rollout new and better products on an extremely aggressive timeline, while dealing with cost concerns brought on by increased competition at local and global levels, lowered margins, and increasingly high user expectations for service and support.

The key to staying competitive in this constantly changing environment is effective management of customer relationships, identifying your most valuable prospects and customers, converting this knowledge into improved marketing and sales performance, and providing high quality care that increases brand loyalty.